With an aim to provide fashion in a modern retail environment to the Indian woman, the company set up its first W store in Delhi in 2002-03. The brand grew out of contemporary Indian woman’s need for innovative ready to wear that combines fashion and functionality.
We have come a long way in less than 2 decades from those initial days to becoming the leading exclusive women’s ethnic/fusion apparel company in the country.
Incubating and scaling up home grown brands, we now have a portfolio of 3 segment defining brands, each having distinct positioning straddling across fashion sensibilities and value chain.
W is a Premium Fusion Wear Brand that essentially merges Indian and western sensibility with an emphasis on distinctive design and styling. This brand is targeted primarily at the modern Indian woman’s work, casual and occasion wear requirements.
Aurelia is a contemporary ethnic wear brand targeted at a broader segment looking for a mix of great design, fit and quality.
Wishful is a premium occasion wear brand, with elegant designs catering to women’s apparel requirements for evening wear and occasions.